A Day with Coach


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When one of the most iconic American brands asks you to be the face of their new perfume ad campaign, you tend not to overthink things and just go for it. That’s exactly what I did when I got the questions – “would you like to work with Coach for the launch of their new perfume?”. Count me in! Together with pretty Claire I spent the day running around Brussels, and we had a blast.

The morning (which was très early for me) began with a cup of coffee and a quick outfit shoot. My outfit looked like this, but we quickly changed into another get-up to start shooting the video. I chose my bright pink pants and soft pink cashmere knit, which happens to match the packaging of the Coach perfume perfectly. After a few scenes at Brussels finest The Hotel, we headed to Villa in the Sky, an exclusive restaurant with a breathtaking view. A coupe of Champagne and some giggles later we completed the scene.

Bruxelles ma belle.. This day shooting with Coach in the company of Brussel experts led us to some amazing hidden gems around the city.

This is the new Coach perfume! It is a fragrance full of contrasts inspired by the spontaneous energy and downtown style of New York City. Spirited and sparkling, yet sensual and feminine, Coach Eau de Parfum opens with bright, sparkling raspberry, which gives way to creamy Turkish roses, before drying down to a sensual suede musk base note.

Claire and I overlooking the Brussels skyline from the 42nd floor!

Can’t wait to show you the results – and see the movie for myself! Of course I’ll post it here once I get my hands on it, so stay tuned.

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